Monkey Shoulder mixer truck pop-up debuts with Ospree Duty Free

By Jill Sayles in Asia/Pacific, Brand News, Liquor & Wines June 10, 2025 0

The travel retail exclusive activation is at Chhatrapati Shivaji Maharaj International Airport in Mumbai

William Grant & Sons has debuted its Monkey Shoulder whisky brand’s Monkey Mixer Truck in travel retail, exclusively in collaboration with Ospree Duty Free, at Chhatrapati Shivaji Maharaj International Airport in Mumbai.

The pop-up launched in the airport’s departures area on 26 May 2025 for a three-month period. The truck’s barrel evokes a giant cocktail shaker on wheels and the structure doubles as a DJ platform, with an onboard sound system.

Alongside the truck installation, Monkey Shoulder brand ambassadors share their knowledge and expertise, inviting visitors to discover why Monkey Shoulder is the ideal spirit for mixing. Bringing together technology and mixology, adult travellers passing through Ospree Duty Free at Mumbai will have the opportunity to be inspired by an interactive digital cocktail recipe selector helping them to explore new mixology possibilities to try at home. Meanwhile, a 3D brand video plays on a giant curved screen.

As a memorable takeaway, shoppers who purchase two bottles receive an exclusive set of six Monkey Shoulder vinyl coasters.

To celebrate the launch, Ospree Duty Free and Monkey Shoulder partnered to create a takeover event, featuring a live DJ spinning a curated Monkey Shoulder playlist to bring festive vibes to the terminal, while shoppers were gifted with branded caps and coasters. Those who purchased a twin pack were also treated to a ride to their gate in branded Monkey Shoulder golf carts.

William Grant & Sons Global Travel Retail Regional Managing Director, Rufus Parkinson said: “This is the first time we’re bringing the Monkey Shoulder Mixer Truck to an airport, and it perfectly showcases our commitment to delivering outstanding experiences that drive footfall and shopper engagement. This milestone was made possible through our trusted collaboration with Ospree Duty Free, and we’re thrilled to bring this unique activation to Mumbai.”

An Ospree Duty Free spokesperson said: “This collaboration with Monkey Shoulder is truly one-of-a-kind, and we’re proud to bring something so fresh and engaging. The DJ setup, the larger-than-life truck, and the whole vibe creates a fun, experiential moment for travellers. At Ospree Duty Free, we’re always looking to create new ways for travellers to pause, engage, and take back a unique memory, and this one check all the boxes.”